Maximizing revenue across both your O&O properties and your syndication partners requires precise knowledge and valuation of your available inventory as well as the ability to deliver in full. But knowing what you have to sell at what price at a given time is trickier than it may seem. You can take advantage of ACE for Publishers (AFP) to:

Make more money by knowing exactly what inventory to sell at what price
AFP’s placement forecast tools can help you confirm whether ad impressions are available for a given target before you book inventory. Armed with this knowledge, you can sell as many impressions as possible without selling more than you can deliver.

Commit to insertion orders with confidence
AFP gives you the means to both “hard” book and “soft” book your inventory, so you can account for the various stages of your sales cycle. Moreover, forecasts update dynamically, so you know immediately whether you have the capacity to fill an IO. 

Prioritize inventory reservations
With AFP’s forecast and mediation tools, you can specify the appropriate level of priority for each of your direct-sold and 3rd-party-sold campaigns. As a result, you can give higher-priority campaigns precedence over lower-priority ad sources when reserving inventory.